Have you ever wondered why some products millions of us use everyday really don't work that well? Richard Seymour and Dick Powell do. They are two of the UK's leading product designers. In Better by Design they take consumer gripes on everything from uncomfortable economy airline seats to poorly performing shaving razors... and re-design them. 

From concept to prototype model and pitching to a major supplier... the inventive pair challenges the norm and creates radical, ingenious alternatives to familiar and sometimes frustrating everyday products.